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The 1999 film Fight club, directed by David Fincher is challenging the advantages of consumerism and capitalism by using Edward Norton's character as an example of someone who values money and materialistic possessions.The economic system of capitalism is driven by the goal of profit.The capitalist market is then run off of consumers who want the best materials; these wants of materials contributes to the division of classes in our society.Through using secondary texts regarding capitalism, consumerism, and class, I will show how they relate to Norton's character in Fight Club and the society he is a part of.
Capitalism in the world today has many definitions.A respectable definition of capitalism by Thomson Nelson, Canada’s leading educational internet sources, states capitalism is ;an economic system characterized by private ownership of the means of production, from which personal profits can be derived through market competition and without government intervention.;According to ;Capitalism, Class, and the Matrix of Domination,; written by Allan G. Johnson, ;The basic goal of modern capitalism is to turn money into more money; (Johnson, 43).This quote by Johnson is saying that money makes morality less important and the pursuit of more money even more important.As an example in Fight club, Edward Norton;s character, while flying on a plane, talks to the lady next to him and explains how his company makes money.Norton works for a major car company as an accident assessor.He says, ;A new car built by my company leaves somewhere traveling 60 mph.The rear differential locks up.The car crashes and burns with everyone trapped inside.Now, should we initiate a recall?Take the number of the vehicles in the field, A, multiply by the probable rate of failure, B, multiply by the average out-of-court settlement, C.A times B times C equals X. if X is less than the …