Camar case

Camar Automotive Hoist (CAH) is located in Lachine, Quebec in Canada. The company manufactures the Camar Lift, a surface scissor lift, which is known throughout the industry as the "Cadillac" of hoists. …
The following analysis of Camar Automotive Hoist will identify the company's problem, analyze the current situation, present expansion alternative recommendations and discuss implementation actions.
The management of Camar Automotive Hoist must develop a strategic expansion plan in order to effectively meet the needs of the company's current and potential customers. … These opportunities include the possibility of direct investment in Europe by building a plant to manufacture the Camar Lift, a joint venture with an established company in France, or licensing with the sane company to produce the lift. …
The market in Europe has been determined to be substantial, and management feels that there are distinct revenue possibilities in Germany, France, Italy and the United Kingdom for automotive lifts considering population and vehicle data. …
Camar Automotive Hoist (CAH) is located in Canada in Lachine, Quebec where the company manufactures and markets its surface automotive hoist, the Camar Lift. Automotive hoists are used by car service outlets to lift automobiles up in order to service them from underneath. The company distributes the Camar Lift in both Canada and the United States, and uses a sales force, a distributor in Canada, and a wholesaler in the United States to distribute the hoist in the automotive aftermarket industry. …
Automotive hoists are purchased by the various automotive outlets that repair and service cars including new-car dealers, used-car dealers, independent garages, and large chains such as Goodyear, Firestone and Canadian Tire. The hoist is used by mechanics and service engineers to perform repairs a

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