The Idea of Mcdonaldization

George Ritzer discussed two beginnings of his own ideas of"Mcdonaldization" and "hyperrationality" that came from the theories of Max Weber. I willfirst discuss Mcdonaldization and later follow it with Hyperrationality.
Ritzer came to grips with the idea when hefirst saw Mcdonald's as a college freshmen. He also discussed how the two "golden arches" had an overwhelmingly big effect on him and how when hefirst ate there he wasn't too impressed with the dish.Ritzer had a good idea of Mcdonaldization because he we born before one was even built, and saw the changes of it throughout his life.Ritzer came with the term of Mcdonaldization and its sweeping affect on how it has changed society as a whole through the years.Mcdonald's foods' took over home-cooked meals and the ethnic restaurants abroad.Mcdonaldization not only took America by storm, but also many other countries such as, Russia, China, and even Paris.Mcdonaldization has expanded greatly and can even be seen, on airplanes, in high school and college campuses, as well as on military bases.USA Today even has a section of its paper titled, "Mcpaper."
Ritzer said that Mcdonaldization was influenced by and broke it mainly down by efficiency, calculability, and predictability.He also discussed the control of the substitution of nonhuman for human technology as well as the irrationality of rationality.
Efficiency was his optimum means to an end.He talked about how efficiency was illustrated through drive the windows and the ways that a customer turned to an unpaid laborer. Ritzer gave example of how nowadays you make your own drinks, put your own condiments, and do much of the work yourself. Through efficiency we have also come to use of voice mail operators.
He discussed calculability as things that were calculated and quantified. Ritzer said how quantity was key in determining the weight of …


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