Life’s Colors

Got the blues? I might know why.Color affects many more aspects of our lives than most people realize.The colors and color schemes in our surroundings can affect taste, mood, the way we think, productivity levels and even how active we are.Underestimated by many, color adds variety and flavor to the everyday world.I thought the video; ;Color in Everyday Life; did a good job of expressing how the use of color can really have an effect on us.
No single color has the same effect on everyone.Advertisers use color association extensively.They have realized that products with certain colored packages sell better than others.White is considered a clean, pure color, and is often very successful when placed on the outside of a laundry detergent box. Colors can stir impulses in people, making them want to satisfy a need.Many food products come in red packages or have red on their labels to grab and capture attention and make you stop and pick it up.Color is also said to influence the taste and quality of an item as well.Studies report that to many, beverages in darker glass bottles have a better taste than those in clear bottles.Although I picked these few examples out, for the most part, ;Color in Everyday Life; did a mediocre job of giving examples of products or advertisements, only mentioning a few.
Color is perceived differently to all people, however these common color associations are universal for most.Previously mentioned, red is the color of fire and blood, so it is associated with energy, danger, strength, power, determination as well as passion, desire, and love.It has very high visibility, which is why it is used for stop signs.Yellow is associated with joy, happiness, intellect, and energy.It produces a warming effect, arouses cheerfulness, stimulates mental activity, and is said to be thefirst color infants recognize.Blue is the color of the sky and sea. It is conside…


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