Graphic Design

Today, graphic design has become second nature. In fact, most people do not
even realize that every day they are viewing thousands of visuals from the
label on their coffee in the morning, to the billboard on the way to work,
to the advertisement being pulled by the plane, to the toothpaste packaging
before they go to sleep. The basis, or intellectual model, for this
widespread art form of graphic designâ€"or the use of typographic, color and
layout as well as text elements to communicate an idea or conceptâ€"goes back
about three hundreds years ago to European book production and composition.
Graphics are as much a part of the history of culture as the oral and
written word. From the time that Gutenberg invented mass printing
production to the current websites, graphic design has grown and evolved
with technology. First came the scores of books that could be printed at a
time, instead of one-by-one by hand, then more elaborate engravings with
copper plates. By the late 1700s to early 1800s, even before the industrial
revolution, graphics were visible on fliers, signs, posters, banners, as
Graphic design has become a vital component of each culture and
period of human history since then including: The Arts and Crafts Movement,
Victorian artwork, Art Nouveau commercialism, Modern Art design, visual
corporate logos and identity, postmodern design and the computer graphics
What many people do not realize is that graphic design is a science,
or a specific branch of measurable data and laws that maintains consistency
and standardization. At the end of the 17th century, typography body types
were still not numbered, but received names instead. These were often based
on the title of books, such as Cicero used in Epistles. However, this
period of time was also the age of Enlightenment. Louis XIV, founded the
Imprimerie Royale in 1692 at the requ…


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